![]() ![]() It ruined the waffle iron, but everything else worked out pretty well. He used his own waffle iron and some rubber to create a prototype. ![]() He started looking at their blocky texture, and realized the same shape would give a running shoe better traction. One morning, co-founder Bill Bowerman had waffles for breakfast. For Nike, it’s the one about the waffle iron. I’m Sarah Green Carmichael.Įvery company has an origin story – some enduring narrative that informs the company’s culture. SARAH GREEN CARMICHAEL: Welcome to the HBR IdeaCast from Harvard Business Review. Knight discusses the company’s enduring culture of innovation, as well as the succession process that led to former runner and Nike insider Mark Parker becoming CEO. Together (and with the help of a waffle iron) they changed how running shoes are designed and made. Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. ![]()
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